The Sims 4 is a life simulation game that allows players to create and control virtual characters, known as Sims, and build their homes and lives. With an emphasis on creativity and open-ended gameplay, players can design unique Sims, form relationships, pursue careers, and explore various life scenarios. Since its release, the game has received multiple awards, including the 2015 BAFTA Games Award for Best Family and Social Game, and has continued to be celebrated for its engaging and ever-evolving content.
Case study: Playtesting the next-gen Sims Game
Winner of the 2024 Creative Arts Emmy Award for Outstanding Innovation in Emerging Media Programming, as well as the 2024 People’s Vote and Webby Awards in the AI, Metaverse & Virtual Best Features category, SILENT HILL: Ascension delivers a fresh, mind-bending SILENT HILL story filled with terrifying monsters and intriguing drama.
Case study
The Sims Mobile, a life simulation game for Android and iOS based on The Sims 4, lets players create unique Sims, build homes, start families, and manage their Sims' lives.
Upon its release, The Sims Mobile topped the App Store charts. Within its first four months, the game generated over $25 million. It was also nominated for "Outstanding Video Game" at the 30th GLAAD Media Awards.
The Sims Stories lets you play interactive stories from The Sims franchise! Simply say, "Alexa, play The Sims Stories" to begin. Based on "StrangerVille", it is the first adaptation of a Sims 4 pack for Amazon Alexa, highlighting both the potential and challenges of an audio-only Sims experience. The skill earned a 4/5 rating in the Alexa Skill Store.
Case Study
Available for free on Android, iPhone, iPad and iPod touch, UNO™ & Friends brings an entirely new social dimension to the classic, fast-paced, and competitive gameplay of UNO™. With engaging multiplatform play, which promises fast fun for everyone, UNO™ & Friends is a game that can be played anywhere at any time.
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Epic is the official game inspired by the 3D animated action-adventure movie of the same name. It is a 3D city-building game where players nurture and protect the woodland home of the Jinn.
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It's your first day in Paris and you're already set to dazzle the fashion world with your style skills! Time to live out your dream life in this amazing social simulation.
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Sophie is a visionary when it comes to designing user experiences. She has an incredible ability to bring a concept to life with her insightful design acumen. Unwavering in her commitment to quality, she was invaluable to our team as we built our product features on an aggressive timeline. Teams across the organization would always bring design proposals to her, to gain her valuable insight into best practices for usability. Sophie is not only a master designer, but also a wonderful person to collaborate with, and any organization lucky enough to hire her will be well positioned to deliver a world-class product.
I can confidently say that Sophie is one of the best UX designers I've worked with. She could always be relied upon for her quick thinking, creativity, and positivity. Whenever the game design team had a document written up, the first response was always "Let's show this to Sophie" because we knew she'd be able to analyze it thoroughly, call out edge cases, and come up with creative solutions to any issues, creating an engaging and compelling experience for the user by the end of it. She would be a valuable member to any team looking to create the best experience possible!
Sophie interned as a UX Designer with my team at EA in the summer of 2016. In her 3 months with us, Sophie demonstrated a refined set of skills that made her an amazing contributor, and a standout designer. She showed an intelligent and pragmatic approach to solving complex UX problems - able to explore ideas and document them through different methods such as whiteboarding, wireframing, userflows, prototyping, and even mapping out content with spreadsheet!. It's not rare for designers to know how to execute each of these methods, but Sophie's intuition on when and how to use each method is what made her uniquely effective. With a user first mindset, Sophie provided insights and value bombs that showed up in her own work, and had rippling effects on the rest of the team. Sophie is also some sort of Technical marvel, because she was able to pick up new tools such as Sketch for wireframing, Flinto for interaction design prototyping, and even figured out a less-than-intuitive implementation/UI layout tool.
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