I design delightful, rewarding and trustworthy cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

Coins coming out of phone

Co-Building in The Sims

From Clicks to Conversations: Experience The Sims with Voice

Driving Creativity & Retention in Sims Mobile

Character Customization Tool Revamp

© Sophie Shao 2025 All Rights Reserved

I design delightful, rewarding and trustworthy cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

From Clicks to Conversations: Experience The Sims with Voice

Coins coming out of phone

Co-Building in The Sims

Driving Creativity & Retention in Sims Mobile

Character Customization Tool Revamp

© Sophie Shao 2025 All Rights Reserved

I design delightful , rewarding and trustworthy cross-platform experiences, driven by research, collaboration and iteration.

Selected Work

MGM Booking Checkout Redesign

From 0 to Emmy: Designing User-Driven Streaming

From Clicks to Conversations: Experience The Sims with Voice

Coins coming out of phone

Co-Building in The Sims

Driving Creativity & Retention in Sims Mobile

Character Customization Tool Revamp